new media..... N MISHAP....

NEW MEDIA TOMORROW


People’s obsession for tomorrow can be well defined through the usage of good-night implying that a new dawn will embrace them once they wake up from the sleep. How much of the good-nights are wished face to face? Let’s not take into consideration the friends and relatives staying miles away. Even the people staying in the same house text one another or have the internal line to say good night instead of wishing personally. This is one scenario where the new media comes into play. If this is a simple case of media today, then it is definitely a question to be pondered over by everyone, how will the new media look like?

From the time immemorial, communication has always been an integral part of survival. All forms of life speak its own language. Dogs bark, cat’s meow, donkeys braw, snake hiss and so on; human beings are therefore not an exception. Be it being the language spoken through signs, symbols, pictures/drawings, communication has influenced the entire civilization. With evolution in time, the way we mediate has changed its course and dialogue but still we do the talking. Technology has revolutionized the communication theory. Not even a single thing of the history has been spared by technology. We all can talk about the benefits and convenience of technology but very few can analyze the world into which we are being directed. At this stance of paced living, the media that will be adopted by people in the new tomorrow comes into the picture.

The interactive media will be as much a threat to newspapers as to television stations. While the basics of newspaper and magazine publishing have changed little, television has moved from black and white to color, from a single delivery system to multiple systems, and from inactive to increasingly interactive systems. Radio and newspapers have survived, although perhaps less profitably than the television. Television has turned the clock of the hour. Mobile and real news are more exciting than the written and pictured news and so the newspapers lose to TV. Radio has lost its sensibility long ago when the image of the news reader and singers sang song personally on the TV screen. Now we are accepting the raging influence of satellites and optic fibers.

Miniaturization and durability will be the new tomorrow. In the process of minimizing, the society will be bundled up in the wires. A wired world will succeed the modern world. A look around ourselves, we will find ourselves half knitted in colorful wires in the name of close communication. Major components of this group include cellular telephones, facsimile machines, and electronic mail systems. The so- called wired grid is in place. Not only are the computers talking to computers, but humans are communicating with computers and one another through an interconnected network of telephone, electronic mail and cable television systems. Information flowing through that network, moreover, is readily entered in spoken and written as well as keyed form, and the system will be able to respond to inquiries in any of those formats. The fate of this communication in the mere tomorrow will be translated as: not only the humans will be talking and listening to the computer; they will also be arguing and negotiating with it. Scores of Beautiful faces will be supplanted by a single screen and long wires. This holds true for the people of the whole world irrespective of age, color or creed.

Humans desire to communicate with every other creature will be fulfilled with the introduction of robotic animals. Robots add up to the new communicator of the tomorrow’s world. Though it may serve as a helper, but they will be the ones who listen to our words and our orders. It is strange yet appealing that the communication tomorrow will be between the pet animals and the master in a language made known to both. It will be no longer a fantasy for the children to ponder why dogs bark?

Demographically, by lifestyle, and in terms of need and desire for information, audiences are continually changing. Variables at work in each of these categories directly or indirectly influence the productivity of the communication process. As such, they demand continuing attention of every communicator in their own way. Audiences that communicators seek to influence today bear little resemblance to those of yesterday. As such, differences of similar or greater magnitude will also develop between today's audiences and tomorrow's. We can only visualize the coming tomorrow but we cannot think of communicating with the new tomorrow.

It will be new as it is not the present! It is the new tomorrow!